TTFT is a product decision
Time to first token lives on infrastructure dashboards, but it is set mostly by choices product teams make: how long the system prompt is, how many tools are registered, how much retrieval gets stuffed in front of the user's question. The prompt decides perceived speed before the first token renders, and everything after that is throughput. If the app feels sluggish, the fix is more often a shorter prompt than a faster model. TTFT belongs in product reviews, next to the funnel metrics.